Years of practice
Since 2008
Best | Eindhoven | North Brabant · AVAILABLE WORLDWIDE
FRANK LY.
Turning complexity into clarity.
UX Strategy · Product Design · Design Leadership
Senior UX Designer and Product Designer based in Best, nearby Eindhoven.
Since 2008 I have helped organizations improve digital products, SaaS platforms, public sector services and complex enterprise applications through user-centered design, UX strategy and product thinking.
16+
Years
120+
Projects
40M+
Users
Projects delivered
Enterprise to startup
Users impacted
Across 8 industries
Trusted by
Most products don't have
a design problem.
They have a
clarity problem.
Frankly.
work.
Five projects.
Four sectors.
One common thread:
clarity.
Results websites Flemish elections
Workflow simplification at scale
Decision tooling for high-volume operations
What I do.
I review digital products with fresh eyes and a critical perspective. By analysing user journeys, interaction patterns and usability issues, I uncover the friction that slows people down and the opportunities that often go unnoticed. The result is a clear set of recommendations that helps teams improve usability, customer experience and business performance.
Good decisions are built on understanding. Through interviews, usability testing and behavioural research, I help teams move beyond assumptions and uncover what people really need. The insights generated through research create confidence, reduce uncertainty and support better product decisions.
I translate complexity into clarity. From early concepts and user flows to design systems and production-ready interfaces, I help shape digital products that are intuitive, scalable and aligned with both user needs and business goals.
Complex challenges are rarely solved by design alone. I facilitate workshops, align stakeholders and create shared understanding so teams can make decisions faster, move forward together and turn ideas into actionable product direction.
Senior designer.
No middle
management.
"Frank turns product complexity into interfaces people immediately understand. Strategic, direct and relentlessly clear."Product Director, Scale-up SaaS
I work with leaders
who know what to build.
Not always
how to get there.
Since 2008, I have helped organizations translate product ambition
into product clarity.
I work best in environments where complexity is earned: public platforms, operational products and digital services.
Frank Thijssen
Designing digital products since 2008.
Designing digital products since 2008.
Let's solve your
clarity problem.
No pitch deck required.
Describe what you're trying to solve
and we'll take it from there.
Best | Eindhoven | North Brabant · Available worldwide