Years of practice
AMSTERDAM · AVAILABLE WORLDWIDE
FRANK LY.
Turning complexity into clarity.
UX Strategy · Product Design · Design Leadership
16+
Years
120+
Projects
40M+
Users
Trust
Projects delivered
Users impacted
ING
Philips
KPN
KPMG
ABN AMRO
Bol.com
NS
Featured Work
Vlaamse Verkiezingen
Election results platform focused on public trust, clarity and real-time interpretation.
Archipel Academy
Learning experience redesign that improved orientation, structure and completion flow.
TringTring
Service interaction model simplified for speed, reduced friction and stronger conversion.
Capabilities
UX Strategy
Product focus, roadmap clarity, decision framing.
Research & Insight
Evidence-driven understanding of user behavior and friction.
Product Design
Complex flows translated into intuitive interaction systems.
Design Leadership
Senior design direction without management layers.
Senior designer.
No middle
management.
"Frank turns product complexity into interfaces people immediately understand. Strategic, direct and relentlessly clear."Product Director, Scale-up SaaS
About
I help teams translate complexity into clear digital experiences that perform under pressure. No design theater, only strategic clarity and execution quality.